Privacy Policy

Online Privacy Policy of this Policy

Scope of this Policy

  • This Privacy Policy generally applies to Websites that are specifically identified as belonging to the Reynolds and Reynolds Company (“Reynolds-branded Websites”), including this corporate Website, This Privacy policy also applies to Reynolds branded Websites for particular Reynolds consumer technologies. Please not that those sites may also post their own privacy policies to describe information practices specific to their products and services.
  • We provide integrated technologies and services to our business customers, primarily vehicle retailers and manufacturers. This Privacy Policy applies only to personally identifiable information we collect on our own behalf; it does not apply to information we collect on behalf of our business clients or to data from our business clients who utilize our hosted applications.
  • Reynolds Websites may display links to Websites controlled by other companies or organizations. Please be aware that Reynolds is not responsible for the privacy practices of those other parties or the content or operation of their Websites.

Collection of information from Reynolds Websites

Anonymous information: We monitor site traffic for administrative purposes—for example, to ensure smooth site traffic flow or to assess what pages on our sites are visited the most and by visitors from which countries or Internet Service Provider (ISP) domains. To do this, our Web servers aggregate the anonymous information that your browser automatically transmits anytime you are on the Web.

Personally identifiable information collected: On Reynolds-branded Websites, we collect personally identifiable information when you choose to provide it to us, such as when you register to use a particular Reynolds consumer technology, submit an employment application, register for one of our services such as receiving any newsletters, register to receive informational product materials about our products and services or to send us a comment by email. The types of information we may collect include contact information (such as name, address, e-mail address, customer information and phone number), billing information, employment information and user account information as well as information about your interest in Reynolds' products, programs, and services.

Use of Information
  • We use your personally identifiable information to respond to your communication or provide the product or service you request.
  • We also use your personally identifiable information to send you information about other products and services that we believe may be of interest to you. We may share personally identifiable information with agents to assist us in providing our products and services. These agents and contractors are required to protect this information in a manner that is consistent with this Privacy Policy by, for example, not using the information for any purpose other than to carry out the services they are performing for us.
Your Choices
As noted above, we may use the personally identifiable information we collect from you online to offer you products and services that may be of interest to you. If you would like to opt out of future promotional materials from us, you may indicate this preference by following the unsubscribe instructions at the end of e-mail communications or e-mailing us at
Disclosures for legal reasons
We may disclose individual information to comply with legal process, such as a subpoena or court order; to verify or enforce compliance with the policies governing our Website and applicable laws; to protect against misuse or unauthorized use of our Website; to protect, enforce, or defend our legal rights or property; or to protect the safety, rights, or property of our users.
Changes in ownership
Reynolds may decide to sell, buy, merge, or reorganize businesses to further strategic or business interests. Where a transaction of this kind involves disclosing personal information to prospective or actual purchasers, our practice is to seek appropriate protections consistent with our privacy policy.

Collection of information by third-party sites and sponsors

We sometimes may offer content such as, promotions, products and services that are sponsored by or co-branded with identified third parties. By virtue of these relationships, the third parties may obtain personally identifiable information that visitors voluntarily submit to participate in the offering. We have no control over these third parties' use of this information.

We may use cookies to save information about you when you are visiting a Website related to a Reynolds consumer technology to keep a list of the particular products or services you are interested in. We use this information to respond to you or provide the product or service you requested, or internally, to help us monitor Website traffic and improve our Websites.

Data security
We have in place safeguards to help prevent unauthorized access to and maintain security of information collected.

Changes to this Privacy Policy
If we make any material change to this Privacy Policy, we will provide notice on this page and on our corporate home page at
Updated November 1, 2007
Contact Information
E-Mail us at or contact us at:

Legal Department
Reynolds and Reynolds
One Reynolds Way
Dayton, OH 45430
Phone: 937.485.2000
Fax: 937.485.2788